X de Fuego
2020
Mexico City
MANIFESTO
Evolution began with fire, we take this historical moment to talk about change. Motivated by the meaning it had for our ancestors, we decided to add it to a sign that more than character, today is the symbol of Mexicanness, which does not mean the same as just being Mexican. The X included in our language as a substitute for several sounds gives it an authentic touch.
The intersection generated by the X speaks to us of the crossing of two concepts; the tradition and culture of the wax craft, crossed by the evolution and nature of fire. This is how the X brand of fire was born.
Created in the year XX-XX, adding all the elements to achieve a quality product for the whole world, it is a worthy representative of Mexico.
One of the objectives of this brand is to create an experience through the senses, with which you can travel, remember, feel, imagine and breathe incredible moments.
ABOUT
X de Fuego is a young business, but with clear goals since our birth, to bring in each of our products the experience of stimulating sensations based on unique products, planned for anyone to find a scent that expresses its essence.
X de fuego has as a priority to take care of every single detail in order to create that sensation of accompaniment no matter the moment of interaction. We are the representatives of the Mexican experience through our flame.
360º BRAND DESIGN
Rodrigo Noriega Studio was in charge of the integral design of the brand, from the branding, the concept and the choice of aromas and materials, the package design, to the packaging and the creation of a web platform.
Each aspect was carefully planned to reflect the futuristic character of the brand. We selected the most innovative materials and processes in the creation of silver jewelry, while the futuristic packaging elevates the experience, turning each delivery into an object of desire.
This attention to detail ensures a luxury experience that aligns with the minimalist and technological essence of D2.d.Ag.
